Animal drug industry relies on a product to innovate to just have future

[2008-6-3 17:0 of web of the first food4:00]

Industry of domestic animal drug passes GMP " baptism " later, industry " hardware " although establishment level already got promoting considerably, but the product is coessential the low-level competition that spend still restricts an industry to have hard " qualitative " leap. Just be in whole industry tired out when, those who rely on product innovation to realize an enterprise to fly " in benefit " mode, brought the largest window to animal drug industry undoubtedly, the road that also grows to future of the company inside course of study points to clear direction.

Limited company is in drug of the animal in Luoyang benefit 95 years to just be founded when, with numerous in company of little beast drug is not had 2 send, but this from start to admit allowed with " the product innovates " the business that seek expands continuously, with the in-house product research and development of its early days, the outbreak of advantage of the Cheng after was being won, the enterprise obtained letter of drug of multinomial country new animal and national invention patent continuously, achieved releaser of first synthesis of home of sanded star of hydrochloric acid salad, control first grafting animal drug, avian flu the multinomial industry such as initiate of home of 4 couplet seedling the first. The poor dissimilation of the product gifted the market competition ability with the biggest company, in promoting benefit, be in ten years short inside time, finished to arrive from the person that enter at the beginning of the industry those who get the person that run is luxuriant " butterfly change " . Current, the product of 20% held the company high-end market, annual produce is close 500 million yuan. With the person that do poineering work in benefit the word of Zhang Xu division is told, "The development in benefit arrives now, if can talk to go up successful, the greatest success innovates namely, this is the lifeline that our Lai Yisheng is put and develops. This is the lifeline that our Lai Yisheng is put and develops..

With the support in benefit innovation implementation flies those who form bright contrast is, company of drug of domestic major animal is low-level repeat construction serious, it is preparation enterprise overmuch, product line repeats; 2 it is company product repeats a newspaper to approve, repeat production, and old much product is give priority to in order to be modelled on, home " animal pharmacopoeia " close held variety of drug of 1500 many animal, and the market has 60 thousand unexpectedly many products, major drug breed has much home, enterprise of very consummate a hunderd schools is being produced, serious coessential change make malign competition serious between the enterprise, the company is average profit on the low side. Data shows, at present domestic animal drug has 20 billion yuan market about, have be close to 1500 enterprises to share this " cake " , the enterprise annual produce of 90% does not exceed 30 million yuan, passing 100 million yuan company is can be counted on one's fingers more, such numerical value explains animal drug industry still is a weak power industry.
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